This research aims to examine the nature, scope and underlying causes of food loss using mango and tomato as focal product lines and demonstrate the effectiveness of a set of innovations in driving behavioural change that results in loss mitigation. Innovations will concentrate on inducing practice change from primary production through processing and retail phases, with an emphasis on opportunities to reduce costs, improve market value and thus enhance business competitiveness. Accordingly, the research will address food loss through innovative, locally driven solutions that will create long-term food security and sustainability impacts for smallholder farming communities in Pakistan and Sri Lanka.