This project used the outputs from recent IPS-KIVU tobacco control research to influence policy in upcoming presidential and general elections. This was carried out mainly through trainings, workshops, and publishing blogs. The primary objective of the project was to influence tobacco control policy in Sri Lanka by leveraging the period in the lead up to elections.
The tobacco industry keeps tobacco prices down and promotes tobacco in different ways, since earlier practiced direct methods of advertising, promotions and sponsorships are no longer available. A better understanding of these indirect methods of promoting tobacco is required. Although tobacco prevalence has reduced over the years, tobacco use is high amongst certain population groups. More focused policies are needed to reduce tobacco use amongst these groups. It is important to build awareness amongst policy makers and political candidates so that they are aware of the importance of controlling the tobacco epidemic. As such, this project highlighted the tobacco control policy reform areas that warrant special attention in the pre-election period.