Sustainable Tourism Indicators

Measuring Sri Lanka’s Sustainable Tourism: Missing Piece of the Puzzle

In the spirit of World Tourism Day on 27 September 2017, this article looks at how measuring sustainable tourism can help policymakers and industry stakeholders to make information-based, effective decisions. It argues that the adoption of sustainable tourism indicators in a sensible manner lowers the costs associated with inappropriate tourism policy interventions. However, the development of a technically-sound and meaningful set of indicators in itself is a challenging task for Sri Lanka.