The need to boost exports of Sri Lanka as well as diversify its export basket both in terms of products and markets, is a policy priority as Sri Lanka’s trade performance shows a weakening trend over the years. The study adopted a quantitative approach to identifying competitive potential new products and new markets for Sri Lanka’s exports.
The main objectives of the study were to: (1) identify competitive potential new products for Sri Lanka to export, and (2) identify potential competitive new markets for Sri Lanka to explore, with the aim of improving Sri Lanka’s export competitiveness.
